To The Future Without The Cloud

Learn why it's the right time to get off the centralized cloud services.

Cloud services dominate the modern Internet


YouTube, Facebook, Dropbox, Google Photos, SalesForce, iCloud, Gmail, GitHub, Shopify, Twitter, Amazon...
These are all great products and companies. 
They have built a tremendous value for our society. 
We all use these services daily, and can't even imagine our lives without them.


However, we start seeing issues


● a service that was free and unlimited plays bait and switch and adds a paywall (Google Photos)● a service that reaches mass adoption adds strict limits squeezing profits (Dropbox)● a company gets hacked through it's employees, popular accounts get hijacked (Twitter)● everyone's newsfeed gets manipulated and censored (Facebook)● a smart device records and uploads to the cloud things not intended for the public (Amazon)● a SaaS company's product gets infected with malware that steals customers' data (SalesForce)● and on and on it goes...

There are three major flaws in centralized cloud services


1. Low securityReliance on passwords and centralization of all data results in huge regular hacks with millions of passwords getting stolen.
2. Power concentration and abuse. All clouds are controlled by people, and their biases inevitably lead to censorship. Besides, you can't really sue them for losing or abusing your data.
3. Unsustainable in the long term. Data storage costs are growing exponentially. Eventually, all free cloud services either install a paywall, or start selling your data to advertisers, violating your privacy.

Great user experience was driving the cloud adoption


In the short term, it looks great: efficient, user friendly and almost free. In the long term, any cloud becomes expensive, insecure and will abuse it's power.
What if we could abandon the passwords and use modern cryptography instead?
What if our services were decentralized and all our activity end-to-end encrypted?
What if we used our own hardware we already paid for to host our own data?
Such a future is different. We may have to change our habits. 
But to us, it feels right!

Can we build decentralized services as user-friendly as the cloud?


That's the big question.
10 years ago, the answer would be a big NO.
Cloud was the only real architecture to build all these great useful products.

Today, things have changed


We have an always-online computing device in every pocket, many people owning more than one device.
We have a peer-to-peer communication on every device with WebRTC support in all web browsers.
We have very powerful devices to run sophisticated algorithms like OCR, speech recognition or language translation.
We have WebTorrent that can run in every web browser to scale the serving capacity for popular content.
We have end-to-end encryption, lots of on-device storage, web-browsers packed with scripting, video and audio support...

Today, we have all the pieces to build a future without the cloud


Want to backup your photos? Why not just seamlessly copy them to your tablet and laptop, instead of uploading to the cloud?
Want remote access to your files? Your phone is always online, why not just connect to it directly, instead of uploading to the cloud?
Want to share some files with a friend? Why would you upload to the cloud if you can send a web link with direct access to your devices?
Want to own a website? Why would you upload to the cloud if any modern browser can connect to your devices directly?

Many cloud service could become decentralized, private and end-to-end encrypted


The technology is broadly available. Time to start using it!
Recall is out first tiny step to the future without the cloud.
It is a toy now. It sucks in many ways. It's probably not going to work.
But we believe the direction is right.
We believe it is worth exploring.

Join our efforts!


It will take a lifetime and the brightest minds to get off the cloud. 
Join Recall as a team member, investor or advisor.
Join our vision as a journalist, blogger or leader.
Join other great projects in making the Internet more decentralized, secure and accessible: WebRTC, Webtorrent, WASM, LibSodium, IPFS, FFMpeg.js and many others!  

Thank you!


By Artur Brugeman. 
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